What is local SEO?
Local SEO stands for local search engine optimisation. This is the method of maximising your online presence to capture the attention of those nearby. Making the most of local SEO enables brands, agencies and businesses to promote their products and services to local customers. It also makes their website easy to find for those in the area. Simply put, it is they key to growing business. Local SEO plays a vital role in generating customers and conversions as it places businesses at the forefront of consumers’ minds. However, many struggle to understand how it works, investing significant amounts of money, yet seeing very little return.
The benefits of local SEO
There are countless benefits of prioritising local SEO. Many businesses make the mistake of not investing into local SEO as they misunderstand the difference of this and more broad SEO. While a local business may struggle to rank highly in comparison to global brands, local searches hold great potential to make them stand out to consumers and overtake competitors. Both Google and the public see the value of local businesses, with Google enabling these businesses to get in front of potential clients by implementing an effective local SEO strategy. This means Google is able to decide which websites are most relevant to a user by searching for nearby businesses. Those that have tapped into local SEO will reap the benefits of local searches. Here are just some of the reasons that this creates a positive return on investment:
- Local SEO activity
The likes of building citations helps to grow online visibility, making businesses easier to find.
- Increased foot traffic
Those in the local area are more likely to work with businesses that are nearby, whether they wish to visit them in person or feel more confident working with somebody geographically nearby, in case they require assistance.
- More familiarity
When a business’ online presence is noticeable, people are more likely to trust them and want to work with them. Creating this familiarity works to grow reputation and create more desirability around the brand.
- Attract more targeted traffic
While generic SEO works to grow reach, local SEO helps you to capture the attention of those closest. Having a site that is optimised for local search helps to attract more targeted traffic. Often, this is the most valuable audience as it is those local enough to act on the messaging they see.
The Importance Of Local SEO And How Outsourcing Can Grow Business
We Work On Your Campaign Tasks According To Our Local SEO Flowchart
What kind of local SEO services are available?
What Do We Offer?
There are many ways that businesses can make the most of local SEO. Essentially, it is the process of enhancing online visibility through the use of keywords, strategic planning and appealing to both search engines and customers.
Here are just some of the ways that people often try to manage their own local SEO:
Optimise Google My Business
This helps Google to verify your business as authentic, enabling you to make the most of Google Posts. From here, you can ask customers and clients to post reviews with their locations, growing reputation while assisting with local SEO.
Increase the number of inbound links with relevance and authority
Having other businesses link to your site can help to boost your domain authority, particularly when it is from relevant sites that have an impressive domain authority themselves.
Create local content
It can be beneficial to create content that is linked to the local area or names of places. This can easily be connected to your business. As an example, if you were a business that sells restaurant furniture, you could create a blog that lists some of your favourite restaurants, speaking about potential clients and local businesses.
Add location pages to your website
It’s vital to create location pages that include relevant information such as physical locations, store descriptions, parking information and even testimonials from local customers.
Keeping a consistent address and phone number across online channels
Websites should have a NAP set up (name, address, phone number) as crawlable HTML text, which can be featured in a header or footer, including the area code.
Optimise web pages
Your website should be designed to capture the attention of your target market, enabling you to reach specific geographic search phrases when used correctly. Websites must consider headers, content, title tags, URLs and meta descriptions, making sure they are effective. Geo-targeted content such as pages on local offerings, case studies and images with locations listed are just a few examples of website optimisation for local SEO.